Ritual Urban Retreat

Ritual had an established identity and an ongoing need to communicate its classes, events and seasonal offerings. The work required a sustained understanding of the brand, with each new piece building on what people already recognized.

The website redesign formed a central part of that responsibility, alongside regular communications across digital and physical formats. The challenge was to give each offering the right emphasis while keeping the studio’s wider presence clear and consistent.

The existing identity provided the foundation, with typography, imagery and composition guiding decisions across the website and day-to-day communications. The redesign brought those elements into a renewed digital setting, while newsletters, social content, print and signage extended the same visual language.

Custom graphic treatments and flexible layouts gave individual campaigns room for expression. Ongoing art direction kept those variations connected, considering each piece both on its own and as part of the wider brand.

A scroll through the site on desktop, with key screens on mobile.