Ra Body

The founder’s story gave Ra Body a meaningful starting point. The identity needed to carry that cultural connection while expressing the physical experience of the studio: movement, energy and moments of stillness.

Within a short launch timeline, the task was to establish a visual language that could bring these qualities together across the storefront, signage and website. It needed to feel distinct and recognizable while accommodating a varied program of practices.

The mark brings the letters R and A into a fluid, gestural form that reads as a body in motion. A circle suggests both the head and the sun, while the flowing line allows further readings of a river and the movement of Ra. These references share a sense of continuity, giving the mark layers of meaning within a simple form.

The palette draws on the warmth of golden hour and the stillness of blue hour. Warm taupe and ivory sit alongside deep indigo and soft periwinkle, with references to lapis lazuli and the Egyptian lotus extending the connection to the founder’s heritage. Paired with imagery of light and movement, the colours allow the identity to express both energy and calm.

Root, Rise and Radiate carried the concept into the studio’s class levels, making the language of the brand part of the practice itself.

Key screens from the site on desktop and mobile.