Strategic brand designer · Vancouver & the Lower Mainland
Building distinctive brands with the clarity and character to last.
Identity systems expressed through print, packaging, spaces and screens.
Selected work
A selection of brands I’ve helped shape, across agency, in-house and independent freelance work.
Each is considered as a connected system, rather than a collection of individual deliverables.
Surf Haus
Brand Identity · Signage · WebsiteA shared home for movement and recovery.
Goodland
Product Design · Art Direction · PackagingOutdoor living, considered through products, packaging and campaigns.
Hause
Brand Identity · Signage · Website · SocialThe mark is a house. The rest is what happens inside it.
Services
Brands rarely exist
in one place.
They move between screens and spaces, packaging and print, communication and experience.
I work across those points of contact to create a clear visual and carry it through the places where a business is seen, used, and understood.
Practice
To be unforgettable,
a brand must be unmistakable.
My work spans hospitality, wellness, retail, outdoor living and professional services, for brands with different audiences, settings and scales.
A brand should be recognizable without repeating itself. Its typography, colour and composition need enough consistency to connect, and enough range to suit the setting.
My perspective
Each project begins by listening. The process then takes the shape the work requires, whether a focused application or a complete brand system.
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Clarify
Establish the direction, objectives and criteria the work needs to satisfy.
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Assess
Examine what exists, what holds value, where there is friction and what needs to change.
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Integrate
Bring strategy, context and visual thinking together into a clear design direction.
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Execute
Develop, refine and carry that direction through the touchpoints the project requires.
“Just because something is legible doesn’t mean it communicates.”
Behind the work
I learned to think in objects before I learned to think in brands.
My background is in industrial design, where form, function, material, manufacturing and human experience are considered as parts of the same whole.
That way of thinking continues to shape how I approach brands today, looking beyond individual deliverables to understand the relationships between them and the larger context the work needs to serve.
Let’s talk.
Get in touch