Brand designer & strategist · Langley & Greater Vancouver
Building distinctive brands with clarity, character and a sense of permanence.
Strategy, design and execution, led personally from first thought to final launch.
Selected work
A selection of brands I’ve helped shape, from strategy and identity to packaging, websites, print, and product.
Each is considered as a connected system, rather than a collection of individual deliverables.
Ra Body
Brand Identity · Storefront & Signage · WebsiteThe subject is not one body. It is the room they share.
Goodland
Product Design · Art Direction · PackagingProducts taken from concept to production, with the campaigns that brought them to market.
Hause
Brand Identity · Storefront & Signage · Website · SocialThe mark is a house. The rest is what happens inside it.
Services
Brands rarely exist
in one place.
They move between screens and spaces, packaging and print, communication and experience.
I work across those points of contact to create a clear visual and carry it through the places where a business is seen, used, and understood.
A good fit
For businesses at a point
of growth or change.
I work primarily with founder-led businesses at moments of change, whether something new is taking shape or an established business has outgrown the way it currently presents itself.
You may be preparing to launch, refining an identity that no longer reflects the business, bringing greater clarity to a growing range of touchpoints, or looking for a creative partner who can see the larger picture.
You don’t need a finished brief to get started. I’ll help define the right scope through discovery.
The process
Every engagement begins with a conversation. From there, I shape the process around what the work requires, from focused design support to deeper strategic exploration.
-
Clarify
Establish the direction, objectives and criteria the work needs to satisfy.
-
Assess
Examine what exists, what holds value, where there is friction and what needs to change.
-
Integrate
Bring strategy, context and visual thinking together into a clear design direction.
-
Execute
Develop, refine and carry that direction through the touchpoints the project requires.
For brands that need
continuity beyond a
single project.
Creative retainer
Some businesses need more than a defined beginning and end.
Creative Retainers provide ongoing access to design support across brand, digital, print, packaging, campaigns and other evolving needs, while keeping the work under one consistent point of view.
Retainers are shaped around the rhythm and requirements of the business rather than a predetermined list of deliverables.
Behind the work
I learned to think in objects before I learned to think in brands.
My background is in industrial design, where form, function, material, manufacturing and human experience are considered as parts of the same whole.
That way of thinking continues to shape how I approach brands today, looking beyond individual deliverables to understand the relationships between them and the larger context the work needs to serve.
Ready to stop patching your
brand together?