Liquid Shredder
Built for those who teach others to surf.
Overview
Liquid Shredder makes soft-top surfboards designed to help more people learn with confidence. Following a change in ownership, a new Shopify website brought the product range, brand story and wholesale ordering into one experience. The brand’s typography and colour palette were finalized alongside the website, establishing a consistent visual foundation for the next phase of the business.
Visit liquidshredder.com (opens in a new tab)
01
The Brief
The website needed to communicate Liquid Shredder’s value to businesses whose boards see frequent, demanding use. Durability, ease of learning and the needs of schools and rental programs had to come through clearly in the way the range was presented.
Alongside that product story, the site needed a straightforward wholesale process. The challenge was to connect an approachable public presence with account approvals and ordering, while keeping the platform manageable for the new owners.
02
The Idea
A clear product hierarchy gave the range structure, helping prospective buyers understand the boards and their intended use. Typography and colour brought an approachable character to the website, reflecting the brand’s emphasis on accessibility, progression and enjoyment.
Wholesale account approvals and dedicated ordering supported the commercial side of the experience. The public-facing pages introduced the brand and collection, while approved accounts provided access to purchasing. Social templates extended the visual language beyond the website, creating a consistent foundation for launch communications.
03
The Website
A scroll through the site on desktop, with key screens on mobile.
04
Social
Launch posts and carousel templates for Instagram.
Closing thought
Understanding how the boards are used shaped how they were presented, giving wholesale buyers a clear path from product selection to purchase.