Alba Premium Painting
Pride in the craft. Care for the home.
Overview
Alba Premium Painting is a Kamloops painting company built around craftsmanship, clear communication and care for the home. The project began with brand strategy and positioning, establishing a foundation for an identity refresh. The task was to give the business a more confident presence while retaining the approachability at the heart of its service.
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The Brief
Choosing a painter means trusting someone with both a home and the routines within it. Alba’s positioning needed to address that decision, giving as much weight to reliability and accountability as to the quality of the finished work.
The existing identity also needed renewal. The challenge was to establish a bolder, more current presence in Kamloops while preserving the sense of familiarity that makes a local business approachable.
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The Idea
The strategy defined Alba through the character of a dependable older brother: capable, grounded and looking out for the client’s interests. That personality guided a tone of voice built on straightforward communication and quiet confidence, with white-glove service expressed through attention and follow-through.
A confident teal and black palette gave the refreshed identity greater presence. A paint roller icon drawn from the wordmark made the craft an integral part of the design, connecting a distinctive graphic form with the practical nature of the work.
Closing thought
The refresh gave Alba’s standards a more confident expression, pairing the assurance of a premium service with the familiarity of a trusted local trade.