Mana Warrior Collective
For the ones who carry the most.
Overview
Mana Warrior Collective is an integrative health and recovery clinic rooted in Hawaiʻi, with a second home in Long Beach, New York. Founded by nurse practitioner and U.S. Army veteran Tina Braddock, its approach brings clinical care and whole-person wellbeing together. The identity gave that relationship a visual expression, balancing precision with warmth and a strong connection to place.
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The Brief
Mana Warrior’s positioning brings science and spirit into the same approach to care. The identity needed to hold both with conviction, reflecting the founder’s clinical experience alongside the personal understanding of recovery that shaped the collective.
The challenge was to establish a presence that felt assured and compassionate across different needs, from recovery after illness or injury to performance and long-term health. Its roots in Hawaiʻi provided an important connection between the brand, its environment and its philosophy of care.
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The Idea
The circular mark brings interwoven curves into a shared form, expressing the relationship between individual wellbeing and collective care. Its fluid geometry gives the identity a sense of movement within a precise structure.
Deep Olive anchors the palette, with Tidal Blue, Sand and Soft Moss drawing on Hawaiʻi’s ocean and landscape. Merriweather introduces warmth and character, while Montserrat provides clarity and structure. Together, these choices balance the human qualities of the brand with the precision of its clinical setting.
Natural textures and imagery extend that connection to place across the website, social templates and vehicle graphics.
Closing thought
Precision and warmth became complementary parts of the identity, reflecting an approach to care that considers the person as fully as the treatment.