UWCo’s Brand Refresh

UWCO’S BRAND REFRESH 2023

Art Direction, Graphic Design

Credits:
Website Design + Development: Shopwell; Brand Identity: Unto Dust; Co-Art Direction: Ryan Boechler; Photography & Videography: Tristan Deggan

Unionwoodco recently underwent a brand refresh, reaffirming its commitment to crafting high-quality furniture for meaningful connections. Specializing in dining and conference tables, the brand aimed to balance modern design with a nod to its blue-collar past and heritage inspirations. The refresh introduced new colors, typefaces, a redesigned logo, and an updated website in collaboration with Shopwell and Unto Dust.

My creative efforts were pivotal in the transformation. I crafted detailed product drawings, which added a personalized touch, painted an outdoor mural reflecting the brand's identity, and co-directed a materials photoshoot, highlighting the refreshed brand colors and vision. These combined efforts contributed to bringing Unionwoodco's refreshed brand to life, highlighting its dedication to superior craftsmanship and enduring design.

A photoshoot was undertaken to re-capture Unionwoodco's materials, aiming to visually communicate the brand's new colors while capturing the lively and playful essence of the refresh. The creative vision involved crafting captivating, sculpture-like setups inspired by Vancouver's architecture and industrial aesthetics. Additionally, short video clips were produced with the objective of creating visually satisfying and eye-catching content, featuring subtle yet playful movements.