Goodland Packaging

GOODLAND PACKAGING 2023

Packaging Design, Graphic Design

Credits:
Lifestyle Photography: Rebecca Benoit, Brit Gill

In crafting Goodland's packaging, my focus was on simplicity and sustainability, echoing the brand's ethos of creating rituals and embracing nature's pause. Using recyclable or reusable materials like kraft paper and organic unbleached cotton, I adhered to a minimalist aesthetic while staying environmentally conscious. Guided by Goodland's typefaces and a deep olive green, the packaging design encapsulated the brand's essence.

The objective was clear: develop packaging that is not just functional but aligns seamlessly with Goodland's commitment to thoughtful design. Instruction cards were meticulously designed to accompany each product, offering customers insights into functionality, installation, and key specifications. The outcome is a collection of packaging solutions that not only embody the spirit of Goodland but also contribute to a sustainable, purposeful design. This project epitomizes the brand's dedication to simplicity, functionality, and environmental mindfulness.