Goodland Merch

GOODLAND MERCH 2022-2023

Product Design, Art Direction, Graphic Design

Credits:
Studio Photography: Rebecca Benoit; Lifestyle Photography: Tristan Deggan; Design Collaborators: Ryan Boechler

Discover Goodland Merch, a project rooted in the essence of Goodland’s philosophy—where nature, rituals, and thoughtful design converge. The aim is to create a meaningful connection through a line of merchandise that reflects the brand's commitment to embracing pause and enhancing everyday experiences. The collection includes limited-edition Fern and Bathing Enthusiast Bath Towels, providing comfort and durability, alongside the versatile All Day Tote and the Dad Hat featuring the embroidered Goodland logo. Each product embodies Goodland’s values, showcasing meticulous design and sustainable practices for users to connect with nature and rituals in their daily lives.

In addition to designing these products, I directed both lifestyle and studio photoshoots. The lifestyle shoot features a calming atmosphere on a British Columbia island, showcasing product use with other Goodland items. In the studio, we focused on creating a gentle, laid-back ambiance using natural light and casual poses.

The All Day Tote— your everyday essential, crafted from 100% natural unbleached cotton canvas, seamlessly blending style and functionality. Measuring approximately 14.5” x 14” x 4.5”, it's the perfect companion for a day by the water, a market stroll, or daily errands.

The Dad Hat—made in the USA from 100% brushed cotton, it offers a relaxed fit, adjustable design, and a weather-resistant brim. Limited editions in alabaster and olive green, both feature the embroidered GOODLAND logo, making them a symbol of comfort, durability, and timeless style.