SS23 Garden Products

SS23 GARDEN PRODUCTS

Product Design, Art Direction

Credits:
Studio Photography: Rebecca Benoit; Lifestyle Photography: Brit Gill; Studio Videography: Tristan Deggan; Design Collaborators: Ryan Boechler, Craig Pearce; Co-Art Direction: Ryan Boechler

Embark on a journey into our SS23 GOODLAND gardening project, where the design team aimed to seamlessly blend nature and design, inspired by Goodland's ethos of creating rituals and discovering moments of pause in nature. Our goal was to craft three products, the "Everlasting Garden Hose" in Patina Green and Silvered Tan, the "Brass Hose Nozzle," and the "Aluminum Hose Hanger," each embodying durability and thoughtful design. I created these gardening products with a mission—to offer our customers a moment of pause in nature.

Once fully developed, I was assigned to capture their essence in a studio photoshoot. From straightforward product shots to a carefully planned tonal concept, I aimed to highlight the unique colors and features of the Everlasting Garden Hose. These items celebrate the joy of low-fi work, providing a rewarding feeling once complete and offering a precious pause from the hustle and bustle of everyday life.